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Jessie Cayabo

With almost two decades of experience in corporate sponsorships, marketing, communications, public relations, event management and community investment, Jessie has an in-depth understanding of brand management that few of her contemporaries possess. She has worked in a diverse range of sectors including advertising, telecom, sport, retail and hospitality.

Her journey began at McDonald’s Restaurants of Canada, where she worked on high-profile events including The Wayne Gretzky & Friends Charity Classic, product launches and corporate sponsorship support for amateur and professional sports teams. Rising quickly in her field, her path eventually led to roles with TELUS Communications and ATB Financial. She was entrusted with supporting corporate hosting and gifting programs and leading volunteer management for TELUS Skins, PGA Canada’s TELUS Edmonton Open/ATB Financial Classic and managed corporate partnerships with Canadian professional and amateur sports teams including the Edmonton Oilers, Edmonton Eskimos, Calgary Flames and Hockey Canada.

In 2008, Jessie moved to Calgary where she subsequently joined the team at Calgary’s premier shopping, dining and entertainment destination, Cadillac Fairview Chinook Centre. Jessie managed elements of the grand opening of its $250M-expansion including marketing and public relations support for premium brands like True Religion, 7 for All Mankind, Victoria’s Secret and the private unveiling for 4,000 guests including journalists, local business leaders, Calgary’s top shoppers, and fashion/style/culinary influencers.

In 2013, she moved on to Canadian Tire Group of Companies and led brand activation strategies and amateur sport partnerships for SportChek and Mark’s. Then in 2014, Jessie followed her life’s passion for food, wine and the art of gathering by joining one of Canada’s most reputable boutique firms, Immedia PR. There, she developed and managed the agency’s culinary portfolio with clients included in Canada’s Best 100 Restaurants, En Route Magazine’s Best New Restaurants, Vacay.ca Top 50 list and competitors in the Top Chef Canada franchise.

Jessie launched BONAFIDE Media & PR in August 2016 and is currently working with clients across North America to inspire a new excitement for their brands and enable their stories to be shared across the country and beyond.