With 25-years’ of well-rounded experience in marketing, Carl started his career the pre-digital world and experienced firsthand the incredible impact digital had and still has on marketing. After working across multiple marketing disciplines, he has the strongest enthusiasm for brand and a passion for fusing innovative ideas to meaningful strategies.

The majority of Carl’s career has been in the financial industry where he oversaw the centralized marketing department of a financial institution as it grew from a small regional bank to Canada’s 10th largest bank. Serving a large number of demanding internal clients in fast-growing organization requires constant adaptability and forward thinking. Carl recently took on a new challenge at NAIT as Brand & Integration Manager where he collaborates with senior leaders to build out the long-term brand strategy for the well-respected polytechnic.