iMEDIA Social Media Conference: Full Schedule

11:25am MST

Metrics & Magic

Limited Capacity full

Angelina and Jeff help uncover the secrets to a successful symbiotic relationship between your media and creative approaches to your digital marketing. In a crowded landscape, content has become more disposable. It's more difficult than ever to impress shorter attention spans. Hence, stronger more relevant creative that really connects with your customers is more essential than ever.

What will you walk away with?

Discover new approaches to elevate business' marketing strategy.
Learn helpful tips and tricks to better connect with your customers/audiences.
Learn how to listen and most importantly, where to listen.
Discover the value of an integrated media approach.
Learn why stronger, more insightful creative doesn't need to equate to bigger budgets.

Speakers

Angelina Cho

Media Director, Starburst Creative

Angelina leads Starburst's four-person dedicated digital media team working with clients across a variety of industries including retail, restaurants, hotels and manufacturing. Her experience and knowledge allows her to share unique insight into digital media that will help advertisers... Read More →

Jeff McLean

Creative Director, FKA

With over 25 years of experience, Jeff is one of Western Canada’s most celebrated creative professionals with an impressive collection of national and international awards. Including Canada's Grand Cassies Award for the Newfoundland Labrador Tourism "Find Yourself" campaign as well... Read More →

Saturday March 9, 2019 11:25am - 12:25pm MST
9-218

Breakout Sessions, Intermediate/Advanced

Best for... Not-for-profit, Small Business, Corporate, Public Sector

1:25pm MST

Hacking Your Way to Social Media Success

Limited Capacity seats available

Social media follows its own set of terms and conditions, not only from the platforms themselves but also from the users. How can we use the loopholes to our advantage to gain market insight? How can we grow our qualified audience at a more rapid pace? Join Beverley to learn some delicious strategies and tools to "hack" your way to more eyeballs that matter and of course more sales.

What will you walk away with...

Tactics and strategies to grow their accounts and get contact information for their target audience.... They can implement them right away (some ethical and some not so ethical ha!)
Why are these policies and terms of condition so important and how do they protect user data
Ways to scrape and mine data from social networking sites
Ways people are making $$ online using Google Maps / Google My Business
How to get over the "IG doesn't like automation" hump

Speakers

Beverley Theresa

Social Media Strategist, Throwdown Social Media

Beverley Theresa is your favorite social media strategist and helps businesses stop sucking a social media through training and consulting. With over a decade of experience, she's worked with businesses such as the United Nations Association and Rogers Communications.

Saturday March 9, 2019 1:25pm - 2:25pm MST
9-218

Breakout Sessions, Intermediate/Advanced

Best for... Not-for-profit, Small Business, Corporate, Public Sector

2:35pm MST

Hacking Your Way to Social Media Success

Limited Capacity filling up

Tactics and strategies to grow their accounts and get contact information for their target audience.... They can implement them right away (some ethical and some not so ethical ha!)
Why are these policies and terms of condition so important and how do they protect user data
Ways to scrape and mine data from social networking sites
Ways people are making $$ online using Google Maps / Google My Business
How to get over the "IG doesn't like automation" hump

Speakers

Beverley Theresa

Social Media Strategist, Throwdown Social Media

Saturday March 9, 2019 2:35pm - 3:35pm MST
9-218

Breakout Sessions, Intermediate/Advanced

Best for... Not-for-profit, Small Business, Corporate, Public Sector

2:35pm MST

Integrating Media to Maximize Reach: How 3 Saint Bernard Dogs Won Hearts Worldwide

Limited Capacity seats available

When faced with the giant challenge (literally) of re-homing three Saint Bernard dogs together, the Edmonton Humane Society utilized both social and traditional media to maximize reach. This case study will illustrate how careful planning, organized execution and timely updates can maximize the impact of a story.

What will you walk away with...

Identify stories with potential (even without adorable animals)
Safeguard your plans from going awry
Create a strategy that integrates both social and traditional media tactics
Keep the story moving by being responsive
Adapt plans to deal with the unexpected

Speakers

Kylie Adams

Manager, Communications & Marketing, Edmonton Humane Society

Kylie Adams has been the voice behind the Edmonton Humane Society for over three years, bringing a diverse range of experience and insight to her role as Manager, Communications and Marketing. With a passion to educate while ensuring supporters have a positive experience, she engages... Read More →

Saturday March 9, 2019 2:35pm - 3:35pm MST
9-207

Breakout Sessions, Intermediate/Advanced

4:00pm MST

Integrating Media to Maximize Reach: How 3 Saint Bernard Dogs Won Hearts Worldwide

Limited Capacity filling up

Identify stories with potential (even without adorable animals)
Safeguard your plans from going awry
Create a strategy that integrates both social and traditional media tactics
Keep the story moving by being responsive
Adapt plans to deal with the unexpected

Speakers

Kylie Adams

Manager, Communications & Marketing, Edmonton Humane Society

Saturday March 9, 2019 4:00pm - 5:00pm MST
9-207

Breakout Sessions, Intermediate/Advanced

Best for... Not-for-profit, Small Business, Corporate, Public Sector