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Breakout Sessions [clear filter]
Saturday, March 9
 

10:15am MST

Content Domination in 2019
Limited Capacity filling up

Today, more people are producing more content than ever. It can seem impossible to produce and publish content that matters. So how can we hope to reach people and be successful? We’ve asked 5 of the world’s best content badasses their strategies for 2019 and beyond. Their answers will surprise you.

Speakers
avatar for Idris Fashan

Idris Fashan

Territory Manager, Alberta, The Well Creative Consultations
Idris Fashan dreams daily of a better web, one that connects, empowers and engages us. He has fought in the marketing trenches as far back as when Email was the only digital channel. Since then, he’s worked in the arts, research, energy, biotech and construction. He brings his love... Read More →


Saturday March 9, 2019 10:15am - 11:15am MST
9-218
  Breakout Sessions, Beginner/Intermediate
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

10:15am MST

The Art of Storytelling: How to Make an Impact in a Very Busy World
Limited Capacity full

Having a great story can be lost when you don't connect with your stakeholders in the right way. This session is all about finding (or yes, creating) the story and then breaking it down to the right pieces to achieve your goals through the right platform. Take advantage of the tools available through social media platforms (some you might not even know about yet) to create that overall feeling of connection between your audience and your organization. Telling a story through social media needs so much more attention than just a post - create excitement behind the scenes, adapt the length, frequency or copy to generate more engagement, and always make sure to follow up when your story gains traction. This session brings you insights and real-world examples of how you can bring this art to your organization.

What will you walk away with?
  • Tools to tell poignant stories in short and long form

Speakers
avatar for Suzanne Pescod

Suzanne Pescod

Director of Marketing and Communications, Ronald McDonald House Charities Alberta
Suzanne Pescod is the Director of Marketing & Communications for the Ronald McDonald Houses across Alberta. Her previous experience in marketing and communications has included the construction and oil and gas sectors, as well as a couple of years working in the world of professional... Read More →


Saturday March 9, 2019 10:15am - 11:15am MST
9-207

11:25am MST

Social Media Marketing for Small Biz & Small Budgets
Limited Capacity filling up

Social media is a great way to make your small business marketing budget go a long way, but it requires creativity and smart strategy to ensure you get a lot from a little. We will teach you our strategies for creating and curating content on a budget, free tools, and other useful tips and tricks to help set up small businesses with small budgets for success on social media.

What will you walk away with?
  • Tangible strategies for focusing on what matters most to ensure they can run a smooth social media operation, perhaps from the side of their desk.

Speakers
avatar for Avery Johnson

Avery Johnson

Partner/Co-Founder, Kaden Ave Communications
Avery (aka Ave, rhymes with Dave) holds two degrees from MacEwan University, one in archaeology and another in honours psychology. Naturally, she has found her calling working in social media. Avery's prior experience has been in account management and digital marketing strategy... Read More →
avatar for Kady Hobbins

Kady Hobbins

Partner, Kaden Ave Communications
Before "influencer" was the buzzword of the moment, Kady had a keen interest in learning how to grow a sizeable social media following without needing a massive advertising budget (or any budget at all). With a little bit of good timing and a lot of hard work, by 2016 Kady had grown... Read More →


Saturday March 9, 2019 11:25am - 12:25pm MST
9-216
  Breakout Sessions, Beginner/Intermediate
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

11:25am MST

The Art of Storytelling: How to Make an Impact in a Very Busy World
Limited Capacity full

Having a great story can be lost when you don't connect with your stakeholders in the right way. This session is all about finding (or yes, creating) the story and then breaking it down to the right pieces to achieve your goals through the right platform. Take advantage of the tools available through social media platforms (some you might not even know about yet) to create that overall feeling of connection between your audience and your organization. Telling a story through social media needs so much more attention than just a post - create excitement behind the scenes, adapt the length, frequency or copy to generate more engagement, and always make sure to follow up when your story gains traction. This session brings you insights and real-world examples of how you can bring this art to your organization.

What will you walk away with?
  • Tools to tell poignant stories in short and long form

Speakers
avatar for Suzanne Pescod

Suzanne Pescod

Director of Marketing and Communications, Ronald McDonald House Charities Alberta
Suzanne Pescod is the Director of Marketing & Communications for the Ronald McDonald Houses across Alberta. Her previous experience in marketing and communications has included the construction and oil and gas sectors, as well as a couple of years working in the world of professional... Read More →


Saturday March 9, 2019 11:25am - 12:25pm MST
9-207

1:25pm MST

Taking community engagement to the next level: creating digital content that shines
Limited Capacity full

Ongoing community engagement can be a challenging thing to keep fresh and exciting. How do you make sure your audience returns to your content? How do you take your brand to market in new and exciting ways? In this session, we’ll go over the challenges and opportunities that come with positioning community engagement online.

What will you walk away with... 
  • Tips on how to plan and schedule your content
  • Content strategy for growing your audience
  • Learn how to leverage internal and external stakeholders

Speakers
avatar for Krystina Silva

Krystina Silva

Senior Communications Officer, CBC Edmonton
Krystina is an experienced content marketer, social media strategist and brand storyteller. As the Senior Communications Officer at CBC Edmonton, she loves connecting Edmontonians to their local broadcaster in unique and exciting ways. When she's not behind her laptop, you can find... Read More →


Saturday March 9, 2019 1:25pm - 2:25pm MST
9-207

1:25pm MST

Writing for the 'Gram
Limited Capacity seats available

Are you ever moved by the words accompanying an Instagram photo? This session will explain how to write effective and engaging captions for Instagram (specific to businesses). Yes, “the ‘gram” is a visual platform, but not everyone is a visual learner. Some people simply prefer words – Let’s learn how to connect with these people.

What will you walk away with... 
  • Why it’s important to put time and energy into Instagram captions
  • The basic structure of an effective Instagram caption (my go-to)
  • The importance of telling stories versus using sales lingo
  • Why it’s important to have a purpose to every caption (and how to figure out what this is)
  • How captions can help solidify your brand identity

Speakers
avatar for Abby Potgieter

Abby Potgieter

Principal & Social Media Strategist, Lilia Communicatitons
Abby Lilia Potgieter loves social media. With four years of experience in the field plus a slight obsession, she's knowledgeable in everything social: strategy, management, advertising, listening, and much more. She's the owner and lead strategist at her own social media company... Read More →


Saturday March 9, 2019 1:25pm - 2:25pm MST
9-215

4:00pm MST

Marketing Automation 101
Limited Capacity seats available

Marketing automation is here and companies are using it to build their marketing sophistication and hit above their belt. Get the basics of Marketing Automation as well as some real examples of how to deploy common workflows to get more Google reviews, recover unresponsive prospects, and get client feedback.

What will you walk away with... 
  • How to build a workflow to get customer feedback
  • How to build a workflow to drive customer reviews on Google/Yelp
  • How to build a workflow that recovers unresponsive sales prospects

Speakers
avatar for Adriel Michaud

Adriel Michaud

VP Marketing, ActiveDEMAND
With 10+ years experience in digital marketing, Adriel is particularly adept at the numbers: SEO, PPC, web analytics and digital marketing strategies. He is passionate about connecting marketing with sales and making marketing better. In his off time, Adriel loves producing YouTube... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm MST
9-208

4:00pm MST

Navigating Cannabis Advertising in Canada: How to Market Something When You Can’t
Limited Capacity seats available

The challenge: how do you drive social media engagement without using paid promotion, in platforms designed around paid promotion? October 17, 2018 was a monumental day in Canadian history when cannabis became legal across the country. Learn how a leading advertising agency and licensed cannabis producer teamed up to navigate the complex regulations pre and post-legalization to build a national brand.

What will you walk away with...
  • Overview of Canadian cannabis landscape - top brands, content and strategies
  • Building the right team for a bilingual marketing program
  • How to build a social media strategy from the ground up
  • Navigating legal complexity while still building a brand
  • Organic social media growth tactics: giveaways, audience building, engagement
  • Creating compelling social media content: video, animations, influencer activations, blog
  • Reporting: identifying meaningful KPIs, analyzing and optimizing for success
  • Learnings from pre and post-legalization: how cannabis marketing is changing
  • The way forward: opportunities and partnerships in the cannabis industry
  • Applying learnings to your own (non-cannabis) brands

Speakers
avatar for Brittany Dakins

Brittany Dakins

Digital Strategist, DDB Canada
Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →
avatar for Tessa Vriend

Tessa Vriend

Account Manager, DDB Canada
Tessa Vriend is an Account Manager at DDB Edmonton, known for her strategic insights and personable instincts. Throughout her career, Tessa has helped lead the implementation of a variety of traditional and digital advertising campaigns for brands like Subway restaurants, Fountain... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm MST
9-216
 
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