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Friday, March 8
 

8:30am

MASTER CLASSES: Registration & Breakfast
Friday March 8, 2019 8:30am - 9:00am

9:00am

MASTER CLASS: Proving the Value of Social Media with Automated Reporting in Google Data Studio
Limited Capacity filling up

** You must have an iMEDIA Master Class pass to attend this Master Class **

Digital marketers are inundated with data. There is no limit to the number of metrics and insights that we have access to yet, when it comes to social media, many market leaders still struggle to gain insight and understanding around how their social media activity contributes to their overall business goals.

In this Master Class, you will learn how to implement your own social media reporting system in Google Data Studio. Together, we will walk through the steps of how to properly tag, track and (most importantly) interpret your social media results to understand the effectiveness of your social activity on your channels and website. You'll also hear about real-world examples demonstrating the impact that social media can have with your website’s goals and conversions.

Speakers
avatar for Matthew Brown

Matthew Brown

Senior Strategist, Bluetrain Inc.
Matthew spends his days focused on understanding his clients digital pain points and helping them solve their digital problems. He uses data, strategy and insights to guide his recommendations and look for ways to continually improve his client’s online presence.
avatar for Terri Carlson

Terri Carlson

Digital Marketing Specialist, Bluetrain Inc.
With experience in everything from non-profits to start-ups, Terri’s faced more than her fair share of digital puzzles. As Bluetrain’s Digital Marketing Specialist, she combines her passion for data and creativity to brainstorm ‘out of the box’ solutions to complex client... Read More →


Friday March 8, 2019 9:00am - 12:00pm
Roundhouse

9:00am

MASTER CLASS: Shooting & Editing on Mobile: Steps & Best Practices
Limited Capacity full

** You must have an iMEDIA Master Class pass to attend this Master Class **

By the year 2020, 85% of internet traffic will be video; we want to help you and your business get ahead. Video is one of the best ways to reach your audience and there are plenty of tools out there that will help you. In this Master Class, you will learn what you need to make a polished video for social media, right on your mobile phone.

We will explore steps and processes in shooting and editing on your mobile, along with the fundamentals of lighting, sound, equipment, angles, framing and how to make your mobile videos more cinematic.

Speakers
avatar for Jesse Szymanski

Jesse Szymanski

CEO & Owner, Modern Muse Media
With a mandate to train, mentor and empower, Modern Muse Media is Jesse’s latest adventure in an ever-changing multi-media landscape. With nearly two decades of executive producing, hosting, writing, directing, post-production, social media, promotion and marketing, Jesse is now... Read More →
avatar for Margaux McWatt

Margaux McWatt

Producer, Modern Muse Media
Margaux McWatt is a Producer at Modern Muse Media, facilitating the Social Media Video Training Program and mobile workshops, teaching video production for micro-content on social media.With a diverse background including journalism, graphic design, social media management, marketing... Read More →


Friday March 8, 2019 9:00am - 4:00pm
Roundhouse

12:00pm

MASTER CLASSES: Lunch
Friday March 8, 2019 12:00pm - 1:00pm
Roundhouse

1:00pm

MASTER CLASS: How to Deliver a High-Value Automated Lead-gen Campaign
Limited Capacity filling up

** You must have an iMEDIA Master Class pass to attend this Master Class **

Enough with the "JOIN OUR NEWSLETTER" pop-ups after your users have been on your site all of 3 seconds. In this session, you'll learn all the steps needed to create an in-depth, high-value, automation-powered lead generation campaign using your favourite tools: WordPress, MailChimp, and that good ol' big brain of yours (and maybe a CRM).

We won't be writing code, but we'll be creating a strategy plus planning out content and implementation, all the while learning how best to set up lead-capture forms and automation rules. Finally, you'll leave understanding how to actually measure the true dollar value of your campaign so you can show your boss/client how amazing you are.

Speakers
avatar for Jeff Archibald

Jeff Archibald

Owner & Principal, Paper Leaf
Jeff is a designer and owner of Paper Leaf, a multiple award-winning Edmonton-based firm that specializes in building and launching exceptional custom websites and applications. His day-to-day role involves running the agency and leading a team of 9. Outside of Paper Leaf, you can... Read More →


Friday March 8, 2019 1:00pm - 4:00pm
Roundhouse

5:30pm

KICK-OFF: Registration & Networking
Friday March 8, 2019 5:30pm - 6:00pm

6:00pm

KEYNOTE: Endy // #ROI: Influencer Marketing is a 3 Letter Word
The team at Endy has learned how to leverage their influencer program through every one of their marketing channels and the best part, they're seeing results!

Sarah will share the in & outs of the Endy influencer strategy, what they've learned along the way and how you can maximize the impact of your influencer strategy to drive ROI and prove its value within your organization.

Speakers
avatar for Sarah Feldman

Sarah Feldman

Director of Communications, Endy


Friday March 8, 2019 6:00pm - 7:00pm
Roundhouse

7:00pm

NETWORKING
Friday March 8, 2019 7:00pm - 8:30pm
Roundhouse
 
Saturday, March 9
 

8:00am

CHECK-IN: Networking & Breakfast
Saturday March 9, 2019 8:00am - 8:45am

8:45am

KICK-OFF
Saturday March 9, 2019 8:45am - 9:00am

9:00am

KEYNOTE: Facebook // Beyond Screens: Design & Marketing of the Future
Over the past few decades, the definition of design and marketing has rapidly evolved with advances in technology. From print, to web, to mobile, the roles of marketers has shifted, as have the tools, skills, and challenges they face every day.

As interfaces continue to expand beyond handheld devices, what will the industry be in 5 or 10 years from now? Chelsea’s Keynote will explore formats that are already emerging and will become increasingly relevant in the future including voice, biometrics, and artificial intelligence. It will highlight the challenges that creators in this space face, the tools and skills that are needed, and what you can do now to get up to speed with these developing fields.

Speakers
avatar for Chelsea Klukas

Chelsea Klukas

Product Design Manager, Facebook


Saturday March 9, 2019 9:00am - 10:00am
The Heart

10:15am

Content Domination in 2019
Limited Capacity full

Today, more people are producing more content than ever. It can seem impossible to produce and publish content that matters. So how can we hope to reach people and be successful? We’ve asked 5 of the world’s best content badasses their strategies for 2019 and beyond. Their answers will surprise you.

Speakers
avatar for Idris Fashan

Idris Fashan

Digital Marketing Manager, Daytona Homes
Idris Fashan dreams daily of a better web, one that connects, empowers and engages us. He has fought in the marketing trenches as far back as when Email was the only digital channel. Since then, he’s worked in the arts, research, energy, biotech and construction. He brings his love... Read More →


Saturday March 9, 2019 10:15am - 11:15am
9-218
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

10:15am

How a Year of Pain & Misery Led ATB to Live Video Success
Limited Capacity filling up

Banking shouldn't be that hard. That's why our goal at ATB is to make banking work for people. ATB's monthly Facebook Live broadcasts are reaching thousands of people and opening up new levels of interactivity and transparency for our customers. But this wasn't always the case. Find out how a year of public humiliation, emotional suffering and personal crisis led us to our successful Facebook Live strategy (and how you can skip the pain and get right to the good stuff).


What will you walk away with?
  • How to optimize your Facebook Live setup
  • How to plan and execute engaging Facebook Live broadcasts
  • How to deal with abject failure in a healthy and productive manner

Speakers
avatar for Tyler Butler

Tyler Butler

Social Media Manager, ATB Financial
yler Butler is the Social Media Manager at ATB Financial. When he's not gallivanting around the province making Instagram stories and podcast episodes, he can be found softly strumming plaintive folk music or cooking up a storm in his kitchen. He's a good guy; buy him a beer.
avatar for Adam Rozenhart

Adam Rozenhart

Director of Story, ATB Financial


Saturday March 9, 2019 10:15am - 11:15am
9-216
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

10:15am

How To Run An Instagram Story Takeover
Limited Capacity seats available

Finding the right hosts, training and supporting them, planning the posts... Instagram Story takeovers can be effective and engaging *if* you do them right! Learn some valuable tips and tricks for getting authentic, relatable content and boosting your brand on Instagram.

What will you walk away with... 
  • why do an IG takeover, anyway?
  • how to identify IG story hosts who align with your brand
  • prepping them for a takeover
  • developing a plan that works for everyone involved
  • executing an engaging, authentic story

Speakers
avatar for Liz Pittman

Liz Pittman

Digital Communications Specialist, NAIT
Liz is the Digital Communications Specialist for NAIT. She manages the corporate social media accounts, writes for the institution's magazine, hosts the techlifetoday podcast, develops, executes and reports on social media campaigns, and speaks to classes about social media best practices... Read More →


Saturday March 9, 2019 10:15am - 11:15am
9-215

10:15am

Optimus Prime Your Advertising with AI
Limited Capacity seats available

AI is now a force to reckon with in digital marketing. But how can we wield such a power to make better ads? In this session, we'll walk-through how AI is shaping the digital advertising world, how you can take advantage, and how you can use robots to build more effective advertising campaigns.


Speakers
avatar for Duncan McGillvray

Duncan McGillvray

Director of Advertising, Strong Coffee Marketing
Duncan McGillivray is the lead for Strong Coffee Marketing digital advertising team in Edmonton. He's been working with PPC for 9+ years in a wide variety of industries, from government and non-profits to tourism and fitness. He's a Google Adwords & Analytics Certified Partner, return... Read More →


Saturday March 9, 2019 10:15am - 11:15am
9-208

10:15am

The Art of Storytelling: How to Make an Impact in a Very Busy World
Limited Capacity full

Having a great story can be lost when you don't connect with your stakeholders in the right way. This session is all about finding (or yes, creating) the story and then breaking it down to the right pieces to achieve your goals through the right platform. Take advantage of the tools available through social media platforms (some you might not even know about yet) to create that overall feeling of connection between your audience and your organization. Telling a story through social media needs so much more attention than just a post - create excitement behind the scenes, adapt the length, frequency or copy to generate more engagement, and always make sure to follow up when your story gains traction. This session brings you insights and real-world examples of how you can bring this art to your organization.

What will you walk away with?
  • Tools to tell poignant stories in short and long form

Speakers
avatar for Suzanne Pescod

Suzanne Pescod

Director of Marketing & Communications, Ronald McDonald House Charities Alberta
Suzanne Pescod is the Director of Marketing & Communications for the Ronald McDonald Houses across Alberta. Her previous experience in marketing and communications has included the construction and oil and gas sectors, as well as a couple of years working in the world of professional... Read More →


Saturday March 9, 2019 10:15am - 11:15am
9-207

10:15am

Why We Paused Our Social. And Why You Should Too
Limited Capacity seats available

During the summer of 2018, our agency took a hard look at our social media activities. After conducting our own social media audit, we made the decision to stop everything and rethink our strategy.

What will you walk away with?
  • A real-world look at the evolution of a social media strategy
  • A better understanding of how to match business goals and social media activities
  • New techniques to measure the effectiveness of a social media strategy

Speakers
avatar for Brian Siddle

Brian Siddle

Partner, Strong Coffee Marketing
Brian Siddle is the Director of Community and Content at Strong Coffee Marketing. Located in Edmonton, Alberta, Strong Coffee Marketing is an award-winning digital agency that focuses on the development and execution of online marketing strategies. Since its foundation in 2009, the... Read More →


Saturday March 9, 2019 10:15am - 11:15am
9-217
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

11:25am

Metrics & Magic
Limited Capacity filling up

Angelina and Jeff help uncover the secrets to a successful symbiotic relationship between your media and creative approaches to your digital marketing. In a crowded landscape, content has become more disposable. It's more difficult than ever to impress shorter attention spans. Hence, stronger more relevant creative that really connects with your customers is more essential than ever.

What will you walk away with?
  • Discover new approaches to elevate business' marketing strategy.
  • Learn helpful tips and tricks to better connect with your customers/audiences.
  • Learn how to listen and most importantly, where to listen.
  • Discover the value of an integrated media approach.
  • Learn why stronger, more insightful creative doesn't need to equate to bigger budgets.

Speakers
avatar for Angelina Cho

Angelina Cho

Media Director, Starburst Creative
Angelina leads Starburst's four-person dedicated digital media team working with clients across a variety of industries including retail, restaurants, hotels and manufacturing. Her experience and knowledge allows her to share unique insight into digital media that will help advertisers... Read More →
avatar for Jeff McLean

Jeff McLean

Creative Director, FKA
With over 25 years of experience, Jeff is one of Western Canada’s most celebrated creative professionals with an impressive collection of national and international awards. Including Canada's Grand Cassies Award for the Newfoundland Labrador Tourism "Find Yourself" campaign as well... Read More →


Saturday March 9, 2019 11:25am - 12:25pm
9-218
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

11:25am

Optimus Prime Your Advertising with AI
Limited Capacity seats available

AI is now a force to reckon with in digital marketing. But how can we wield such a power to make better ads? In this session, we'll walk-through how AI is shaping the digital advertising world, how you can take advantage, and how you can use robots to build more effective advertising campaigns.


Speakers
avatar for Duncan McGillvray

Duncan McGillvray

Director of Advertising, Strong Coffee Marketing
Duncan McGillivray is the lead for Strong Coffee Marketing digital advertising team in Edmonton. He's been working with PPC for 9+ years in a wide variety of industries, from government and non-profits to tourism and fitness. He's a Google Adwords & Analytics Certified Partner, return... Read More →


Saturday March 9, 2019 11:25am - 12:25pm
9-208

11:25am

Social Media Marketing for Small Biz & Small Budgets
Limited Capacity full

Social media is a great way to make your small business marketing budget go a long way, but it requires creativity and smart strategy to ensure you get a lot from a little. We will teach you our strategies for creating and curating content on a budget, free tools, and other useful tips and tricks to help set up small businesses with small budgets for success on social media.

What will you walk away with?
  • Tangible strategies for focusing on what matters most to ensure they can run a smooth social media operation, perhaps from the side of their desk.

Speakers
avatar for Avery Johnson

Avery Johnson

Partner / Co-Founder, Kaden Ave Communications
Avery (aka Ave, rhymes with Dave) holds two degrees from MacEwan University, one in archaeology and another in honours psychology. Naturally, she has found her calling working in social media. Avery's prior experience has been in account management and digital marketing strategy... Read More →
avatar for Kady Hobbins

Kady Hobbins

Partner, Kaden Ave Communications
Before "influencer" was the buzzword of the moment, Kady had a keen interest in learning how to grow a sizeable social media following without needing a massive advertising budget (or any budget at all). With a little bit of good timing and a lot of hard work, by 2016 Kady had grown... Read More →


Saturday March 9, 2019 11:25am - 12:25pm
9-216
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

11:25am

The Art of Storytelling: How to Make an Impact in a Very Busy World
Limited Capacity full

Having a great story can be lost when you don't connect with your stakeholders in the right way. This session is all about finding (or yes, creating) the story and then breaking it down to the right pieces to achieve your goals through the right platform. Take advantage of the tools available through social media platforms (some you might not even know about yet) to create that overall feeling of connection between your audience and your organization. Telling a story through social media needs so much more attention than just a post - create excitement behind the scenes, adapt the length, frequency or copy to generate more engagement, and always make sure to follow up when your story gains traction. This session brings you insights and real-world examples of how you can bring this art to your organization.

What will you walk away with?
  • Tools to tell poignant stories in short and long form

Speakers
avatar for Suzanne Pescod

Suzanne Pescod

Director of Marketing & Communications, Ronald McDonald House Charities Alberta
Suzanne Pescod is the Director of Marketing & Communications for the Ronald McDonald Houses across Alberta. Her previous experience in marketing and communications has included the construction and oil and gas sectors, as well as a couple of years working in the world of professional... Read More →


Saturday March 9, 2019 11:25am - 12:25pm
9-207

11:25am

What Makes an Influencer Marketing Campaign Successful?
Limited Capacity seats available

How do you know if your influencer marketing campaign is a success? How do you set it up for success? There are different success measures for any influencer marketing campaign, and in this session, Linda Hoang will highlight different reasons why influencer campaigns she's worked on firsthand, were a success, offering insights and advice for how to prepare and best execute influencer projects you're working on. Along with case study examples, Linda will also discuss pitches, agreements, and research/identification of influencers.

What will you walk away with... 
  • What successful influencer marketing campaigns look like 
  • How to develop a successful influencer marketing strategy
  • How to write a successful influencer marketing pitch 
  • What to look for in identification of an influencer

Speakers
avatar for Linda Hoang

Linda Hoang

Digital Strategist, Calder Bateman / ZGM Marketing
Linda Hoang is a seasoned Digital Strategist, leading social and digital strategy at Calder Bateman / ZGM Marketing. Linda's areas of focus are social media content strategy and tactics, training/education, paid social advertising and influencer marketing. She's also one of Edmonton's... Read More →


Saturday March 9, 2019 11:25am - 12:25pm
9-215
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

11:25am

Why We Paused Our Social. And Why You Should Too
Limited Capacity seats available

During the summer of 2018, our agency took a hard look at our social media activities. After conducting our own social media audit, we made the decision to stop everything and rethink our strategy.

What will you walk away with?
  • A real-world look at the evolution of a social media strategy
  • A better understanding of how to match business goals and social media activities
  • New techniques to measure the effectiveness of a social media strategy

Speakers
avatar for Brian Siddle

Brian Siddle

Partner, Strong Coffee Marketing
Brian Siddle is the Director of Community and Content at Strong Coffee Marketing. Located in Edmonton, Alberta, Strong Coffee Marketing is an award-winning digital agency that focuses on the development and execution of online marketing strategies. Since its foundation in 2009, the... Read More →


Saturday March 9, 2019 11:25am - 12:25pm
9-217
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

12:25pm

LUNCH
Saturday March 9, 2019 12:25pm - 1:15pm
The Heart

1:25pm

Get it Right the 1st Time: How to Set (& Hit!) Your Digital Marketing Goals
Limited Capacity seats available

It’s easy to get caught up in your follower count, post frequency, ad spend etc. But all this does is burn your resources. With clearly set goals to hit, your focus is narrow, efficient, productive and effective. Learn how to create digital marketing goals that move the needle and stick to them.

What will you walk away with... 
  • How to identify your audience
  • How to set digital marketing goals
  • An understanding of what your engagement rates really mean
  • How to determine your goals
  • Specifics around executing your campaigns

Speakers
avatar for Ameet Khabra

Ameet Khabra

Pay Per Click Advertising Specialist, Ameet Khabra Marketing Inc.
Ameet has spent the last decade working for companies of all shapes and sizes, from enterprise to agencies, learning the ropes and developing her own approach to marketing and advertising online. She and her team push to get quick wins and results quickly, and build successes on one... Read More →


Saturday March 9, 2019 1:25pm - 2:25pm
9-208
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

1:25pm

Hacking Your Way to Social Media Success
Limited Capacity seats available

Social media follows its own set of terms and conditions, not only from the platforms themselves but also from the users. How can we use the loopholes to our advantage to gain market insight? How can we grow our qualified audience at a more rapid pace? Join Beverley to learn some delicious strategies and tools to "hack" your way to more eyeballs that matter and of course more sales.

What will you walk away with... 
  • Tactics and strategies to grow their accounts and get contact information for their target audience.... They can implement them right away (some ethical and some not so ethical ha!)
  • Why are these policies and terms of condition so important and how do they protect user data
  • Ways to scrape and mine data from social networking sites
  • Ways people are making $$ online using Google Maps / Google My Business
  • How to get over the "IG doesn't like automation" hump

Speakers
avatar for Beverley Theresa

Beverley Theresa

Social Media Strategist, Social Media with Beverley Theresa
Beverley Theresa is a Social Media Strategist & Consultant based in Edmonton, Alberta. She began her career freelancing as a social media manager and went on to start the social media department at one of Alberta’s largest digital marketing agencies. Now she uses her hands-on experience... Read More →


Saturday March 9, 2019 1:25pm - 2:25pm
9-218
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

1:25pm

PANEL: Maintaining a Consistent Online Brand
Limited Capacity filling up

NAIT really knows how to leverage their social media channels, but how do they keep all of their accounts and content on-brand when there are so many different people managing their digital infrastructure?

This panel will explore the complexities of managing a consistent online presence when there are multiple people and departments in the mix.

Speakers
avatar for Razanne Kamis

Razanne Kamis

NAIT
Razanne Kamis is an experienced marketer, working 10 years in the higher education industry. Razanne has embraced the rapidly changing marketing landscape, working on award-winning projects and campaigns to support a variety of clients. Her passion for marketing and creativity continues... Read More →
avatar for Carl Knowler

Carl Knowler

Brand & Integration Manager, NAIT
With 25-years’ of well-rounded experience in marketing, Carl started his career the pre-digital world and experienced firsthand the incredible impact digital had and still has on marketing. After working across multiple marketing disciplines, he has the strongest enthusiasm for... Read More →
avatar for Liz Pittman

Liz Pittman

Digital Communications Specialist, NAIT
Liz is the Digital Communications Specialist for NAIT. She manages the corporate social media accounts, writes for the institution's magazine, hosts the techlifetoday podcast, develops, executes and reports on social media campaigns, and speaks to classes about social media best practices... Read More →


Saturday March 9, 2019 1:25pm - 2:25pm
9-216

1:25pm

Taking community engagement to the next level: creating digital content that shines
Limited Capacity full

Ongoing community engagement can be a challenging thing to keep fresh and exciting. How do you make sure your audience returns to your content? How do you take your brand to market in new and exciting ways? In this session, we’ll go over the challenges and opportunities that come with positioning community engagement online.

What will you walk away with... 
  • Tips on how to plan and schedule your content
  • Content strategy for growing your audience
  • Learn how to leverage internal and external stakeholders

Speakers
avatar for Krystina Silva

Krystina Silva

Senior Communications Officer, CBC Edmonton
Krystina is an experienced content marketer, social media strategist and brand storyteller. As the Senior Communications Officer at CBC Edmonton, she loves connecting Edmontonians to their local broadcaster in unique and exciting ways. When she's not behind her laptop, you can find... Read More →


Saturday March 9, 2019 1:25pm - 2:25pm
9-207

1:25pm

Writing for the 'Gram
Limited Capacity seats available

Are you ever moved by the words accompanying an Instagram photo? This session will explain how to write effective and engaging captions for Instagram (specific to businesses). Yes, “the ‘gram” is a visual platform, but not everyone is a visual learner. Some people simply prefer words – Let’s learn how to connect with these people.

What will you walk away with... 
  • Why it’s important to put time and energy into Instagram captions
  • The basic structure of an effective Instagram caption (my go-to)
  • The importance of telling stories versus using sales lingo
  • Why it’s important to have a purpose to every caption (and how to figure out what this is)
  • How captions can help solidify your brand identity

Speakers
avatar for Abby Potgieter

Abby Potgieter

Principal & Social Media Strategist, Lilia Communicatitons
Abby Lilia Potgieter loves social media. With four years of experience in the field plus a slight obsession, she's knowledgeable in everything social: strategy, management, advertising, listening, and much more. She's the owner and lead strategist at her own social media company... Read More →


Saturday March 9, 2019 1:25pm - 2:25pm
9-215

1:25pm

You Can Do Better
Limited Capacity seats available

Marketing is awash in a sea of data. We're producing more reports than ever before. But what are we really doing with all of it? Not enough, unfortunately. We're spending significant time and money on informational assets that are going to waste. Here's the thing... if everything is measurable, then everything can be made better.

What will you walk away with... 
  • how to approach your efforts with a new perspective and provide them with practical tools to start improving anything.
  • "Nothing is really ever done... and that's okay!"

Speakers
avatar for Rob Jennings

Rob Jennings

President, FKA
Rob is the founder and president of FKA, one of Edmonton's largest marketing and communications agencies and #150 on the 2018 GROWTH 500 list of Canada's Fastest Growing Companies.


Saturday March 9, 2019 1:25pm - 2:25pm
9-217

2:35pm

9 Paid Digital Strategies That Are Guaranteed to Work
Limited Capacity full

Let history be your guide! Using a handful of strategies used by experts, successful companies and organizations online, people will get an inside strategist's look at some of the best tactics that have worked in the marketplace.

What will you walk away with... 
  • You will learn 3 different strategies for corporate, small business and not-for-profits

Speakers
avatar for Ameet Khabra

Ameet Khabra

Pay Per Click Advertising Specialist, Ameet Khabra Marketing Inc.
Ameet has spent the last decade working for companies of all shapes and sizes, from enterprise to agencies, learning the ropes and developing her own approach to marketing and advertising online. She and her team push to get quick wins and results quickly, and build successes on one... Read More →


Saturday March 9, 2019 2:35pm - 3:35pm
9-208
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

2:35pm

Hacking Your Way to Social Media Success
Limited Capacity filling up

Social media follows its own set of terms and conditions, not only from the platforms themselves but also from the users. How can we use the loopholes to our advantage to gain market insight? How can we grow our qualified audience at a more rapid pace? Join Beverley to learn some delicious strategies and tools to "hack" your way to more eyeballs that matter and of course more sales.

What will you walk away with... 
  • Tactics and strategies to grow their accounts and get contact information for their target audience.... They can implement them right away (some ethical and some not so ethical ha!)
  • Why are these policies and terms of condition so important and how do they protect user data
  • Ways to scrape and mine data from social networking sites
  • Ways people are making $$ online using Google Maps / Google My Business
  • How to get over the "IG doesn't like automation" hump

Speakers
avatar for Beverley Theresa

Beverley Theresa

Social Media Strategist, Social Media with Beverley Theresa
Beverley Theresa is a Social Media Strategist & Consultant based in Edmonton, Alberta. She began her career freelancing as a social media manager and went on to start the social media department at one of Alberta’s largest digital marketing agencies. Now she uses her hands-on experience... Read More →


Saturday March 9, 2019 2:35pm - 3:35pm
9-218
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

2:35pm

Integrating Media to Maximize Reach: How 3 Saint Bernard Dogs Won Hearts Worldwide
Limited Capacity seats available

When faced with the giant challenge (literally) of re-homing three Saint Bernard dogs together, the Edmonton Humane Society utilized both social and traditional media to maximize reach. This case study will illustrate how careful planning, organized execution and timely updates can maximize the impact of a story.

What will you walk away with... 
  • Identify stories with potential (even without adorable animals)
  • Safeguard your plans from going awry 
  • Create a strategy that integrates both social and traditional media tactics
  • Keep the story moving by being responsive
  • Adapt plans to deal with the unexpected

Speakers
avatar for Kylie Adams

Kylie Adams

Communications & Marketing Coordinator, Edmonton Humane Society
Kylie Adams has been the voice behind the Edmonton Humane Society's social media platforms for over two and a half years, bringing a diverse range of experience and insight to her role as Coordinator, Communications and Marketing. With a passion to educate while ensuring supporters... Read More →


Saturday March 9, 2019 2:35pm - 3:35pm
9-207

2:35pm

More than Selfies: Finding the Right Influencers
Limited Capacity seats available

It feels like everybody is an influencer these days, doesn’t it? How do you sift through thousands of profiles to find individuals who ‘get’ your brand and speak to the right audience? Never fear, Publicity Room is here to share our tried and true methods of identifying online personalities with real influence, not just flawless feeds or seductive numbers. We’ll share the red flags to look for, the qualities of a good collaborator and some of our ultimate influencer fails for good measure.

What will you walk away with... 
  • Identify if an account has fake followers or fake engagement
  • Evaluate if an influencer will help you reach your goals
  • Evaluate if an influencer aligns with your brand
  • Determine if an influencer speaks to the right audience to meet your goals
  • Select the right influencer to collaborate with

Speakers
avatar for Janis Galloway

Janis Galloway

Director, Publicity Room
Janis is the Director of Publicity Room, Alberta's first PR agency specializing in fashion, beauty and lifestyle brands. She has worked in media and communications for 11 years with organizations and brands such as gravitypope, Simons, and the Art Gallery of Alberta and has sat at... Read More →
avatar for Vanessa Tracy-Roth

Vanessa Tracy-Roth

PR Coordinator, Publicity Room
For over five years Vanessa has enjoyed helping clients achieve their goals by leading a variety of communications and marketing initiatives. Building off her ad agency background, Vanessa now uses her knowledge of the modern PR landscape to garner attention for brands, which frequently... Read More →


Saturday March 9, 2019 2:35pm - 3:35pm
9-215
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

2:35pm

PANEL: Choosing the Right Social Media Shop for Your Brand
Limited Capacity seats available

Social media is a lot of work and although you’ve considered hiring external support you aren’t quite sure where to start.

How did Park Power come to realize that they wanted to hire external social media support? And why they go with Kaden Ave? And how does Kaden Ave keep the flow of communication open between their team and their client? This panel will look at the brand and agency relationship from both ends.

Speakers
avatar for Avery Johnson

Avery Johnson

Partner / Co-Founder, Kaden Ave Communications
Avery (aka Ave, rhymes with Dave) holds two degrees from MacEwan University, one in archaeology and another in honours psychology. Naturally, she has found her calling working in social media. Avery's prior experience has been in account management and digital marketing strategy... Read More →
avatar for Kady Hobbins

Kady Hobbins

Partner, Kaden Ave Communications
Before "influencer" was the buzzword of the moment, Kady had a keen interest in learning how to grow a sizeable social media following without needing a massive advertising budget (or any budget at all). With a little bit of good timing and a lot of hard work, by 2016 Kady had grown... Read More →


Saturday March 9, 2019 2:35pm - 3:35pm
9-216

2:35pm

You Can Do Better
Limited Capacity filling up

Marketing is awash in a sea of data. We're producing more reports than ever before. But what are we really doing with all of it? Not enough, unfortunately. We're spending significant time and money on informational assets that are going to waste. Here's the thing... if everything is measurable, then everything can be made better.

What will you walk away with... 
  • how to approach your efforts with a new perspective and provide them with practical tools to start improving anything.
  • "Nothing is really ever done... and that's okay!"

Speakers
avatar for Rob Jennings

Rob Jennings

President, FKA
Rob is the founder and president of FKA, one of Edmonton's largest marketing and communications agencies and #150 on the 2018 GROWTH 500 list of Canada's Fastest Growing Companies.


Saturday March 9, 2019 2:35pm - 3:35pm
9-217
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

3:30pm

POPCORN BREAK
Saturday March 9, 2019 3:30pm - 4:00pm
Attrium

4:00pm

3 Proven Strategies You Can Implement On Your Ecommerce Site Today To Scale Your Revenue Tomorrow
Limited Capacity seats available

Do you have a proven sales track record on your ecommerce site (any sales... at all)? Then it's time to take those sales to the next level! This session will teach you three strategies you can implement today to start seeing results tomorrow: (1) an irresistible offer strategy, (2) a content-driven traffic strategy; and (3) an automated nurture strategy. The session will wrap up with a case study showcasing these three strategies in action.

What will you walk away with... 
  • Attendees will walk away with an understanding of how to scale their ecommerce sales and revenue using three specific strategies.
  • Specific examples of offers, content, and nurture tactics that work.
  • Specific examples of how all the above strategies were applied to an ecommerce business and the results they yielded.

Speakers
avatar for Scott Cunningham

Scott Cunningham

Founder & Managing Partner, Social Lite Communications
Since founding Social Lite in 2011, Scott has helped over 100 businesses develop digital marketing campaigns focused on driving conversions and growing revenue. Scott currently conducts training programs and early-stage strategy sessions for businesses looking to achieve the next... Read More →
avatar for Ivana Radojevic

Ivana Radojevic

Director of Marketing, Social Lite Communications
Ivana has been an integral part of the Social Lite team for almost four years, with deep expertise in organizing, managing, and driving digital marketing campaigns. Ivana has a laser-sharp focus on milestones, KPIs, and precise project delivery. She also oversees Social Lite's own... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm
9-217

4:00pm

Integrating Media to Maximize Reach: How 3 Saint Bernard Dogs Won Hearts Worldwide
Limited Capacity filling up

When faced with the giant challenge (literally) of re-homing three Saint Bernard dogs together, the Edmonton Humane Society utilized both social and traditional media to maximize reach. This case study will illustrate how careful planning, organized execution and timely updates can maximize the impact of a story.

What will you walk away with... 
  • Identify stories with potential (even without adorable animals)
  • Safeguard your plans from going awry 
  • Create a strategy that integrates both social and traditional media tactics
  • Keep the story moving by being responsive
  • Adapt plans to deal with the unexpected

Speakers
avatar for Kylie Adams

Kylie Adams

Communications & Marketing Coordinator, Edmonton Humane Society
Kylie Adams has been the voice behind the Edmonton Humane Society's social media platforms for over two and a half years, bringing a diverse range of experience and insight to her role as Coordinator, Communications and Marketing. With a passion to educate while ensuring supporters... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm
9-207
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

4:00pm

Marketing Automation 101
Limited Capacity seats available

Marketing automation is here and companies are using it to build their marketing sophistication and hit above their belt. Get the basics of Marketing Automation as well as some real examples of how to deploy common workflows to get more Google reviews, recover unresponsive prospects, and get client feedback.

What will you walk away with... 
  • How to build a workflow to get customer feedback
  • How to build a workflow to drive customer reviews on Google/Yelp
  • How to build a workflow that recovers unresponsive sales prospects

Speakers
avatar for Adriel Michaud

Adriel Michaud

VP Marketing, ActiveDEMAND
With 10+ years experience in digital marketing, Adriel is particularly adept at the numbers: SEO, PPC, web analytics and digital marketing strategies. He is passionate about connecting marketing with sales and making marketing better. In his off time, Adriel loves producing YouTube... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm
9-208

4:00pm

More than Selfies: Finding the Right Influencers
Limited Capacity seats available

It feels like everybody is an influencer these days, doesn’t it? How do you sift through thousands of profiles to find individuals who ‘get’ your brand and speak to the right audience? Never fear, Publicity Room is here to share our tried and true methods of identifying online personalities with real influence, not just flawless feeds or seductive numbers. We’ll share the red flags to look for, the qualities of a good collaborator and some of our ultimate influencer fails for good measure.

What will you walk away with... 
  • Identify if an account has fake followers or fake engagement
  • Evaluate if an influencer will help you reach your goals
  • Evaluate if an influencer aligns with your brand
  • Determine if an influencer speaks to the right audience to meet your goals
  • Select the right influencer to collaborate with

Speakers
avatar for Janis Galloway

Janis Galloway

Director, Publicity Room
Janis is the Director of Publicity Room, Alberta's first PR agency specializing in fashion, beauty and lifestyle brands. She has worked in media and communications for 11 years with organizations and brands such as gravitypope, Simons, and the Art Gallery of Alberta and has sat at... Read More →
avatar for Vanessa Tracy-Roth

Vanessa Tracy-Roth

PR Coordinator, Publicity Room
For over five years Vanessa has enjoyed helping clients achieve their goals by leading a variety of communications and marketing initiatives. Building off her ad agency background, Vanessa now uses her knowledge of the modern PR landscape to garner attention for brands, which frequently... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm
9-215
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector

4:00pm

Navigating Cannabis Advertising in Canada: How to Market Something When You Can’t
Limited Capacity seats available

The challenge: how do you drive social media engagement without using paid promotion, in platforms designed around paid promotion? October 17, 2018 was a monumental day in Canadian history when cannabis became legal across the country. Learn how a leading advertising agency and licensed cannabis producer teamed up to navigate the complex regulations pre and post-legalization to build a national brand.

What will you walk away with...
  • Overview of Canadian cannabis landscape - top brands, content and strategies
  • Building the right team for a bilingual marketing program
  • How to build a social media strategy from the ground up
  • Navigating legal complexity while still building a brand
  • Organic social media growth tactics: giveaways, audience building, engagement
  • Creating compelling social media content: video, animations, influencer activations, blog
  • Reporting: identifying meaningful KPIs, analyzing and optimizing for success
  • Learnings from pre and post-legalization: how cannabis marketing is changing
  • The way forward: opportunities and partnerships in the cannabis industry
  • Applying learnings to your own (non-cannabis) brands

Speakers
avatar for Brittany Dakins

Brittany Dakins

Digital Strategist, DDB Canada
Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →
avatar for Tessa Vriend

Tessa Vriend

Account Manager, DDB Canada
Tessa Vriend is an Account Manager at DDB Edmonton, known for her strategic insights and personable instincts. Throughout her career, Tessa has helped lead the implementation of a variety of traditional and digital advertising campaigns for brands like Subway restaurants, Fountain... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm
9-216

4:00pm

The Art of Gathering: Lessons in building community, culture and content from YEG’s culinary scene
Limited Capacity filling up

Join BONAFIDE Media & PR’s Jessie Cayabo for a deep dive into the communications strategies behind the evolution of two Edmonton-based culinary treasures, SABOR Restaurant and the Italian Centre Shop.

Learn how research, branding overhauls, program development, social media, content creation, relationship building and a spoonful of common sense acted as the recipe for success for two local business owners and how leveraging traditional and non-traditional marketing tactics motivates purchase and builds loyalty.

What will you walk away with... 
  • How to motivate consumers using a combination of traditional and non-traditional marketing tactics
  • How to determine if a client is REALLY camera ready for the spotlight.
  • Influencer or Freeloader? Skim the fat - determine who brings most value to your brand and how they do it.

Speakers
avatar for Jessie Cayabo

Jessie Cayabo

Principal, BONAFIDE MEDIA & PR
With almost two decades of experience in corporate sponsorships, marketing, communications, public relations, event management and community investment, Jessie has an in-depth understanding of brand management that few of her contemporaries possess. She has worked in a diverse range... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm
9-218

5:00pm

iMEDIA WRAP-UP
Saturday March 9, 2019 5:00pm - 5:15pm
The Heart