The challenge: how do you drive social media engagement without using paid promotion, in platforms designed around paid promotion? October 17, 2018 was a monumental day in Canadian history when cannabis became legal across the country. Learn how a leading advertising agency and licensed cannabis producer teamed up to navigate the complex regulations pre and post-legalization to build a national brand.
What will you walk away with...
- Overview of Canadian cannabis landscape - top brands, content and strategies
- Building the right team for a bilingual marketing program
- How to build a social media strategy from the ground up
- Navigating legal complexity while still building a brand
- Organic social media growth tactics: giveaways, audience building, engagement
- Creating compelling social media content: video, animations, influencer activations, blog
- Reporting: identifying meaningful KPIs, analyzing and optimizing for success
- Learnings from pre and post-legalization: how cannabis marketing is changing
- The way forward: opportunities and partnerships in the cannabis industry
- Applying learnings to your own (non-cannabis) brands
