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Saturday, March 9 • 4:00pm - 5:00pm
Navigating Cannabis Advertising in Canada: How to Market Something When You Can’t LIMITED

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Limited Capacity seats available

The challenge: how do you drive social media engagement without using paid promotion, in platforms designed around paid promotion? October 17, 2018 was a monumental day in Canadian history when cannabis became legal across the country. Learn how a leading advertising agency and licensed cannabis producer teamed up to navigate the complex regulations pre and post-legalization to build a national brand.

What will you walk away with...
  • Overview of Canadian cannabis landscape - top brands, content and strategies
  • Building the right team for a bilingual marketing program
  • How to build a social media strategy from the ground up
  • Navigating legal complexity while still building a brand
  • Organic social media growth tactics: giveaways, audience building, engagement
  • Creating compelling social media content: video, animations, influencer activations, blog
  • Reporting: identifying meaningful KPIs, analyzing and optimizing for success
  • Learnings from pre and post-legalization: how cannabis marketing is changing
  • The way forward: opportunities and partnerships in the cannabis industry
  • Applying learnings to your own (non-cannabis) brands

avatar for Brittany Dakins

Brittany Dakins

Digital Strategist, DDB Canada
Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →
avatar for Tessa Vriend

Tessa Vriend

Account Manager, DDB Canada
Tessa Vriend is an Account Manager at DDB Edmonton, known for her strategic insights and personable instincts. Throughout her career, Tessa has helped lead the implementation of a variety of traditional and digital advertising campaigns for brands like Subway restaurants, Fountain... Read More →

Saturday March 9, 2019 4:00pm - 5:00pm MST