Marketing is awash in a sea of data. We're producing more reports than ever before. But what are we really doing with all of it? Not enough, unfortunately. We're spending significant time and money on informational assets that are going to waste. Here's the thing... if everything is measurable, then everything can be made better.
What will you walk away with... - how to approach your efforts with a new perspective and provide them with practical tools to start improving anything.
- "Nothing is really ever done... and that's okay!"
