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Saturday, March 9 • 1:25pm - 2:25pm
Writing for the 'Gram LIMITED

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Limited Capacity seats available

Are you ever moved by the words accompanying an Instagram photo? This session will explain how to write effective and engaging captions for Instagram (specific to businesses). Yes, “the ‘gram” is a visual platform, but not everyone is a visual learner. Some people simply prefer words – Let’s learn how to connect with these people.

What will you walk away with... 
  • Why it’s important to put time and energy into Instagram captions
  • The basic structure of an effective Instagram caption (my go-to)
  • The importance of telling stories versus using sales lingo
  • Why it’s important to have a purpose to every caption (and how to figure out what this is)
  • How captions can help solidify your brand identity

avatar for Abby Potgieter

Abby Potgieter

Principal & Social Media Strategist, Lilia Communicatitons
Abby Lilia Potgieter loves social media. With four years of experience in the field plus a slight obsession, she's knowledgeable in everything social: strategy, management, advertising, listening, and much more. She's the owner and lead strategist at her own social media company... Read More →

Saturday March 9, 2019 1:25pm - 2:25pm MST