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Saturday, March 9 • 11:25am - 12:25pm
What Makes an Influencer Marketing Campaign Successful? LIMITED

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Limited Capacity seats available

How do you know if your influencer marketing campaign is a success? How do you set it up for success? There are different success measures for any influencer marketing campaign, and in this session, Linda Hoang will highlight different reasons why influencer campaigns she's worked on firsthand, were a success, offering insights and advice for how to prepare and best execute influencer projects you're working on. Along with case study examples, Linda will also discuss pitches, agreements, and research/identification of influencers.

What will you walk away with... 
  • What successful influencer marketing campaigns look like 
  • How to develop a successful influencer marketing strategy
  • How to write a successful influencer marketing pitch 
  • What to look for in identification of an influencer

avatar for Linda Hoang

Linda Hoang

Digital Strategist, Calder Bateman / ZGM Marketing
Linda Hoang is a seasoned Digital Strategist, leading social and digital strategy at Calder Bateman / ZGM Marketing. Linda's areas of focus are social media content strategy and tactics, training/education, paid social advertising and influencer marketing. She's also one of Edmonton's... Read More →

Saturday March 9, 2019 11:25am - 12:25pm MST
  Breakout Sessions, Intermediate
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector