How do you know if your influencer marketing campaign is a success? How do you set it up for success? There are different success measures for any influencer marketing campaign, and in this session, Linda Hoang will highlight different reasons why influencer campaigns she's worked on firsthand, were a success, offering insights and advice for how to prepare and best execute influencer projects you're working on. Along with case study examples, Linda will also discuss pitches, agreements, and research/identification of influencers.
What will you walk away with... - What successful influencer marketing campaigns look like
- How to develop a successful influencer marketing strategy
- How to write a successful influencer marketing pitch
- What to look for in identification of an influencer