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Saturday, March 9 • 10:15am - 11:15am
How a Year of Pain & Misery Led ATB to Live Video Success FILLING

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Banking shouldn't be that hard. That's why our goal at ATB is to make banking work for people. ATB's monthly Facebook Live broadcasts are reaching thousands of people and opening up new levels of interactivity and transparency for our customers. But this wasn't always the case. Find out how a year of public humiliation, emotional suffering and personal crisis led us to our successful Facebook Live strategy (and how you can skip the pain and get right to the good stuff).

What will you walk away with?
  • How to optimize your Facebook Live setup
  • How to plan and execute engaging Facebook Live broadcasts
  • How to deal with abject failure in a healthy and productive manner

avatar for Tyler Butler

Tyler Butler

Social Media Manager, ATB Financial
yler Butler is the Social Media Manager at ATB Financial. When he's not gallivanting around the province making Instagram stories and podcast episodes, he can be found softly strumming plaintive folk music or cooking up a storm in his kitchen. He's a good guy; buy him a beer.
avatar for Adam Rozenhart

Adam Rozenhart

Director of Story, ATB Financial

Saturday March 9, 2019 10:15am - 11:15am MST
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