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Saturday, March 9 • 4:00pm - 5:00pm
Integrating Media to Maximize Reach: How 3 Saint Bernard Dogs Won Hearts Worldwide FILLING

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When faced with the giant challenge (literally) of re-homing three Saint Bernard dogs together, the Edmonton Humane Society utilized both social and traditional media to maximize reach. This case study will illustrate how careful planning, organized execution and timely updates can maximize the impact of a story.

What will you walk away with... 
  • Identify stories with potential (even without adorable animals)
  • Safeguard your plans from going awry 
  • Create a strategy that integrates both social and traditional media tactics
  • Keep the story moving by being responsive
  • Adapt plans to deal with the unexpected

avatar for Kylie Adams

Kylie Adams

Manager, Communications & Marketing, Edmonton Humane Society
Kylie Adams has been the voice behind the Edmonton Humane Society for over three years, bringing a diverse range of experience and insight to her role as Manager, Communications and Marketing. With a passion to educate while ensuring supporters have a positive experience, she engages... Read More →

Saturday March 9, 2019 4:00pm - 5:00pm MST
  Breakout Sessions, Intermediate/Advanced
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector