It feels like everybody is an influencer these days, doesn’t it? How do you sift through thousands of profiles to find individuals who ‘get’ your brand and speak to the right audience? Never fear, Publicity Room is here to share our tried and true methods of identifying online personalities with real influence, not just flawless feeds or seductive numbers. We’ll share the red flags to look for, the qualities of a good collaborator and some of our ultimate influencer fails for good measure.
What will you walk away with... - Identify if an account has fake followers or fake engagement
- Evaluate if an influencer will help you reach your goals
- Evaluate if an influencer aligns with your brand
- Determine if an influencer speaks to the right audience to meet your goals
- Select the right influencer to collaborate with
