Saturday, March 9 • 11:25am - 12:25pm
Metrics & Magic FULL

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Limited Capacity full

Angelina and Jeff help uncover the secrets to a successful symbiotic relationship between your media and creative approaches to your digital marketing. In a crowded landscape, content has become more disposable. It's more difficult than ever to impress shorter attention spans. Hence, stronger more relevant creative that really connects with your customers is more essential than ever.

What will you walk away with?
  • Discover new approaches to elevate business' marketing strategy.
  • Learn helpful tips and tricks to better connect with your customers/audiences.
  • Learn how to listen and most importantly, where to listen.
  • Discover the value of an integrated media approach.
  • Learn why stronger, more insightful creative doesn't need to equate to bigger budgets.

avatar for Angelina Cho

Angelina Cho

Media Director, Starburst Creative
Angelina leads Starburst's four-person dedicated digital media team working with clients across a variety of industries including retail, restaurants, hotels and manufacturing. Her experience and knowledge allows her to share unique insight into digital media that will help advertisers... Read More →
avatar for Jeff McLean

Jeff McLean

Creative Director, FKA
With over 25 years of experience, Jeff is one of Western Canada’s most celebrated creative professionals with an impressive collection of national and international awards. Including Canada's Grand Cassies Award for the Newfoundland Labrador Tourism "Find Yourself" campaign as well... Read More →

Saturday March 9, 2019 11:25am - 12:25pm MST
  Breakout Sessions, Intermediate/Advanced
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector