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Saturday, March 9 • 4:00pm - 5:00pm
The Art of Gathering: Lessons in building community, culture and content from YEG’s culinary scene FILLING

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Join BONAFIDE Media & PR’s Jessie Cayabo for a deep dive into the communications strategies behind the evolution of two Edmonton-based culinary treasures, SABOR Restaurant and the Italian Centre Shop.

Learn how research, branding overhauls, program development, social media, content creation, relationship building and a spoonful of common sense acted as the recipe for success for two local business owners and how leveraging traditional and non-traditional marketing tactics motivates purchase and builds loyalty.

What will you walk away with... 
  • How to motivate consumers using a combination of traditional and non-traditional marketing tactics
  • How to determine if a client is REALLY camera ready for the spotlight.
  • Influencer or Freeloader? Skim the fat - determine who brings most value to your brand and how they do it.

avatar for Jessie Cayabo

Jessie Cayabo

With almost two decades of experience in corporate sponsorships, marketing, communications, public relations, event management and community investment, Jessie has an in-depth understanding of brand management that few of her contemporaries possess. She has worked in a diverse range... Read More →

Saturday March 9, 2019 4:00pm - 5:00pm MST