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Saturday, March 9 • 4:00pm - 5:00pm
The Art of Gathering: Lessons in building community, culture and content from YEG’s culinary scene FILLING

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Join BONAFIDE Media & PR’s Jessie Cayabo for a deep dive into the communications strategies behind the evolution of two Edmonton-based culinary treasures, SABOR Restaurant and the Italian Centre Shop.

Learn how research, branding overhauls, program development, social media, content creation, relationship building and a spoonful of common sense acted as the recipe for success for two local business owners and how leveraging traditional and non-traditional marketing tactics motivates purchase and builds loyalty.

What will you walk away with... 
  • How to motivate consumers using a combination of traditional and non-traditional marketing tactics
  • How to determine if a client is REALLY camera ready for the spotlight.
  • Influencer or Freeloader? Skim the fat - determine who brings most value to your brand and how they do it.

Speakers
avatar for Jessie Cayabo

Jessie Cayabo

Principal, BONAFIDE MEDIA & PR
With almost two decades of experience in corporate sponsorships, marketing, communications, public relations, event management and community investment, Jessie has an in-depth understanding of brand management that few of her contemporaries possess. She has worked in a diverse range... Read More →


Saturday March 9, 2019 4:00pm - 5:00pm
9-218

Attendees (49)