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Saturday, March 9 • 4:00pm - 5:00pm
More than Selfies: Finding the Right Influencers LIMITED

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Limited Capacity seats available

It feels like everybody is an influencer these days, doesn’t it? How do you sift through thousands of profiles to find individuals who ‘get’ your brand and speak to the right audience? Never fear, Publicity Room is here to share our tried and true methods of identifying online personalities with real influence, not just flawless feeds or seductive numbers. We’ll share the red flags to look for, the qualities of a good collaborator and some of our ultimate influencer fails for good measure.

What will you walk away with... 
  • Identify if an account has fake followers or fake engagement
  • Evaluate if an influencer will help you reach your goals
  • Evaluate if an influencer aligns with your brand
  • Determine if an influencer speaks to the right audience to meet your goals
  • Select the right influencer to collaborate with

avatar for Janis Galloway

Janis Galloway

Director, Publicity Room
Janis is the Director of Publicity Room, Alberta's first PR agency specializing in fashion, beauty and lifestyle brands. She has worked in media and communications for 11 years with organizations and brands such as gravitypope, Simons, and the Art Gallery of Alberta and has sat at... Read More →
avatar for Vanessa Tracy-Roth

Vanessa Tracy-Roth

PR Coordinator, Publicity Room
For over five years Vanessa has enjoyed helping clients achieve their goals by leading a variety of communications and marketing initiatives. Building off her ad agency background, Vanessa now uses her knowledge of the modern PR landscape to garner attention for brands, which frequently... Read More →

Saturday March 9, 2019 4:00pm - 5:00pm MST
  Breakout Sessions, Intermediate
  • Best for... Not-for-profit, Small Business, Corporate, Public Sector