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Saturday, March 9 • 11:25am - 12:25pm
The Art of Storytelling: How to Make an Impact in a Very Busy World FULL

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Having a great story can be lost when you don't connect with your stakeholders in the right way. This session is all about finding (or yes, creating) the story and then breaking it down to the right pieces to achieve your goals through the right platform. Take advantage of the tools available through social media platforms (some you might not even know about yet) to create that overall feeling of connection between your audience and your organization. Telling a story through social media needs so much more attention than just a post - create excitement behind the scenes, adapt the length, frequency or copy to generate more engagement, and always make sure to follow up when your story gains traction. This session brings you insights and real-world examples of how you can bring this art to your organization.

What will you walk away with?
  • Tools to tell poignant stories in short and long form

Speakers
avatar for Suzanne Pescod

Suzanne Pescod

Director of Marketing & Communications, Ronald McDonald House Charities Alberta
Suzanne Pescod is the Director of Marketing & Communications for the Ronald McDonald Houses across Alberta. Her previous experience in marketing and communications has included the construction and oil and gas sectors, as well as a couple of years working in the world of professional... Read More →


Saturday March 9, 2019 11:25am - 12:25pm
9-207

Attendees (50)