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Friday, March 8 • 9:00am - 12:00pm
MASTER CLASS: Proving the Value of Social Media with Automated Reporting in Google Data Studio FILLING

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** You must have an iMEDIA Master Class pass to attend this Master Class **

Digital marketers are inundated with data. There is no limit to the number of metrics and insights that we have access to yet, when it comes to social media, many market leaders still struggle to gain insight and understanding around how their social media activity contributes to their overall business goals.

In this Master Class, you will learn how to implement your own social media reporting system in Google Data Studio. Together, we will walk through the steps of how to properly tag, track and (most importantly) interpret your social media results to understand the effectiveness of your social activity on your channels and website. You'll also hear about real-world examples demonstrating the impact that social media can have with your website’s goals and conversions.

avatar for Matthew Brown

Matthew Brown

Partner, Director of Digital Marketing, Bluetrain Inc.
Matthew spends his days focused on understanding his clients digital pain points and helping them solve their digital problems. He uses data, strategy and insights to guide his recommendations and look for ways to continually improve his client’s online presence.
avatar for Terri Carlson

Terri Carlson

Digital Marketing Specialist, Bluetrain Inc.
With experience in everything from non-profits to start-ups, Terri’s faced more than her fair share of digital puzzles. As Bluetrain’s Digital Marketing Specialist, she combines her passion for data and creativity to brainstorm ‘out of the box’ solutions to complex client... Read More →

Friday March 8, 2019 9:00am - 12:00pm MST