iMEDIA Social Media Conference

** You must have an iMEDIA Master Class pass to attend this Master Class **

Digital marketers are inundated with data. There is no limit to the number of metrics and insights that we have access to yet, when it comes to social media, many market leaders still struggle to gain insight and understanding around how their social media activity contributes to their overall business goals.

In this Master Class, you will learn how to implement your own social media reporting system in Google Data Studio. Together, we will walk through the steps of how to properly tag, track and (most importantly) interpret your social media results to understand the effectiveness of your social activity on your channels and website. You'll also hear about real-world examples demonstrating the impact that social media can have with your website’s goals and conversions.